Blogging is one of the best ways to build up a following on your website. I tell my clients again and again, one of the best things you can do to improve your search engine rankings and traffic is to add a blog to your site, have it set up properly, and post to it regularly. You see, the way a search engine works is that it looks for websites that offer up fresh content. Sites with blogs that are updated regularly are more favorable to search engines than sites without blogs.
Many people get stuck with their blogs and come to me saying “I’ve written all there is to write on my business topic!” Too many business bloggers make the mistake of focusing only on the one topic that brings in business- and then they run out of things to write. You have to think outside the box and think about what else it is that your blog readers/visitors would be interested in. One of the best things you can do to help increase and retain visitors is to become a source of information for them. For example, if you own a bakery- you’ll certainly blog about cupcakes, muffins and brownies… But what about giving your readers recipes? How about writing about low fat options your bakery offers? Your readers would also probably be interested in learning about the recent school fundraising event your bakery sponsored, and about how you donate your day old bread and sweets to a local homeless shelter.
Can’t relate to the bakery blogging? Okay then, let’s say you own an auto body shop. You may want to blog about the new engine mount you just got, or the 66 Mustang you just had in the shop that you found a nest of black widow spiders in (thanks Bill!). You can also blog about the NASCAR race and the feud between Kyle Busch and Kevin Harvick, and make fun of the way they drive! Make more sense now? Become a source of information and entertainment for your readers and they will want to keep coming back. Keep your blog topics diverse, yet still something your customers can relate to and you’ll genuinely offer a great experience for your readers, as well as make search engines more likely to direct more traffic to your site.